Brand Strategy

We first define your strategic goals based directly on the research. 

For example, if audience research revealed that your target market is most active on Instagram and values authenticity, our strategy will prioritise building a strong, authentic presence on that platform. 

The competitor analysis will inform how we position your content to stand out, helping us find your "white space" in the market. 

This stage is about connecting the dots: your goals + audience behaviour + competitive landscape = a clear strategic direction

The audience insights we gathered are the foundation of your content plan. 

We'll outline content pillars—the main topics and themes your brand will consistently cover—that directly address your audience's interests and pain points. 

We'll also propose a mix of content formats (e.g., short-form video, carousels, live sessions) that resonate most with your target demographic. 

This is where the research on what your competitors are not doing comes into play, allowing us to create unique, attention-grabbing campaigns

Finally, we establish the Key Performance Indicators (KPIs) that matter most for your business. 

Based on the initial goals we defined, we'll determine how we measure success. For instance, if the goal is brand awareness, we'll track metrics like impressions, reach, and follower growth.

 If it's lead generation, we'll focus on click-through rates, website traffic, and conversions.

 Our strategy is built on accountability, ensuring we can prove the Return on Investment (ROI) of our work with data-backed results.